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Cottage Baking: How to host a successful porch pop-up event

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Porch pop-up

How to put together a successful porch pop-up

Let’s have a porch pop-up and make some money! Here is a detailed list of what you need to do to have a successful sale.

Make sure porch pop-ups are accepted in your state and neighborhood

Check your state’s guidelines to ensure these are acceptable.  

Check with your neighborhood to make sure yard sales are permitted. If a yard sale is acceptable where you live, you should be good to go when hosting a porch pop-up event. 

Porch pop-ups can be conducted:

On your porch

In your driveway

Inside the garage

On the front lawn

Preparing for your porch pop-up

First, it is crucial to get the word out about your event. 

Choose the date for your porch pop-up. I find that weekends work best. Saturday mornings from 9 am until 12 pm has proven successful for me. Selling around Holidays is also a great idea. 

Decide what types of payment options you will accept. For example, I accept PayPay, Cashapp, exact cash, and Square for credit cards.

Develop your menu.

Choose items that can easily last five days is the way to go. 

Start baking three days before your event. 

Create memes on Canva that contain all pertinent information about your pop-up. 

Include the event’s date, time, payment options, and location. You will use these to share all across social media.

Share your event on Facebook (community groups are a great place to share), Instagram, and local neighborhood sites such as Nextdoor and Google business.

Setting up for your porch pop-up (days before the event)

Gather all your tables, chairs, serving platters, shelves, and tablecloths.

If you do not own tables, check with family, friends, and neighbors to see if you can borrow them. I recommend two to three folding tables. You will need only one chair for yourself (unless you have help). 

Children’s cookie decorating (optional)

I like to offer a kid’s cookie decoration station when I host a pop-up. My daughter enjoys running it for me. 

You will need:

Small table

Chair

Seasonal sugar cookies

Small bags of colored icings (for little hands)

Seasonal sprinkles

Napkins

Hand sanitizer

Table sanitizer

Small plate or bags (optional)

Payments and printables 

The day before your event, print off:

Fliers with your logo that list what baked goods you have for sale and their prices. You will want to place these on your tables on the day of the sale. 

You can also print off a flier with your scan codes for PayPay and Cashapp. 

Packaging 

Create uniform packaging

Order business logo stickers well in advance and attach one to each item.

The day of your event

Get up early 

Give yourself at least an hour and a half to get set-up

Arrange tables, chairs, tablecloths, and baked goods

Make everything look pretty

Create space for customers to shop

Make sure everything is labeled

Set up cookie station for the kids

Try out electronic devices and apps to ensure your electronic payments are working correctly

During the sale

Take videos and pictures

Post updates on social media every 30 minutes

(This keeps potential customers in the loop about what items you have left to sell.)

Smile and be friendly

Sell out!

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